Data Collection
Blend first-party (your CRM, forms, product usage) with verified third-party sources plus behavioral & engagement signals from campaigns.
Indeego DataSphere™
The central data intelligence hub of My Indeego Pipeline — turning raw signals into segmented targets, activating omnichannel campaigns, and closing the loop with real-time feedback.
View the Data FlowOur Data Engine, Explained
This page maps exactly how My Indeego Pipeline ingests, cleans, enriches, segments, and activates data — and how insights loop back into the system to get smarter with every touch.
Normalization & Validation
Clean, de-duplicate, standardize, and verify contacts & accounts. Fix fields, unify schemas, and append missing attributes.
Segmentation & Intelligence
Map ICP, persona, buying stage, and intent. Build intelligence-based targeting that powers precise outreach.
Indeego Data Flow
From collection → cleansing → segmentation → activation → feedback. Animated to show the living system powering your demand engine.
Tip: the lines draw in sequence and dots travel along them to visualize live data flow.
Indeego DataSphere™
Your single source of truth. All inputs land here to be unified, enriched, and made activation-ready. Data governance and quality rules ensure consistent records across systems.
Omnichannel Activation
Trigger the right message in the right channel: Email, Display, LinkedIn, Voice. Every activation references your segmentation logic and buying stage.
Closed-Loop Feedback
Outcomes sync to your CRM and back to the hub. Engagement validation happens in real-time, continuously improving scoring, routing, and next-best actions.
