Single-Touch Lead
The first signal of curiosity — where engagement begins.
Single-Touch Lead (MQL)
Prospects who engaged only with the first email touch. This is the moment curiosity begins — basic interest, early-stage MQL — and the perfect time to start intelligent nurturing.
Definition
Engaged with the first email touch only.
Engagement Level
Basic interest, early-stage MQL.
Next Step
Continue nurturing through follow-up touches.
See how it works below for a detailed breakdown of the process.
How Single-Touch Works
High-value content received → email opened/clicked → initial curiosity → queued for nurturing.
1. High-Value Content
We deliver ebooks, webinars, or whitepapers matched to ICP pain points.
2. Open / Click
Prospect opens or clicks the first email; signal of early curiosity.
3. Mark as MQL
Classified as Single-Touch (MQL) and added to nurture journeys.
4. Nurture Next
Follow-up touches progress them toward Dual-Touch and HQL.
Lead Quality Ladder
This page highlights the first rung of the ladder. As engagement increases across channels, we graduate leads to higher-intent tiers.
Why the first touch matters
It's the cleanest, earliest signal that a buyer has noticed your value proposition. Capturing and nurturing this moment increases the probability of multi-touch engagement and eventual HQL.
See our nurture paths below for the next steps in progression.
Move to Dual-Touch for the next stage in the ladder.
Lead Quality Ladder: Complete Overview
Understanding the full progression from initial interest to sales-ready leads
Single-Touch Lead (MQL)
Early-stage interest
- Engaged with first email only
- Basic interest signal
- Added to nurture sequences
- Perfect timing for follow-up
Dual-Touch Lead (MQL → Early HQL)
Genuine interest developing
- Email + Telecall engagement
- Higher engagement level
- Shows genuine interest
- Multi-channel follow-up
Triple-Touch Lead (HQL)
Sales-ready prospect
- Email + Telecall + Multi-channel
- Strong interest & ICP fit
- Ready for sales engagement
- Qualified with intent questions
What Single-Touch Leads Enable
Clarity, speed, and structured progression inside Indeego360™.
Identify early interest
Spot prospects who lean in at the very first message.
Start nurture sooner
Sequence content to educate and build momentum before competitors.
Feed your scoring
Enrich lead scores using opens, clicks, and asset intent signals.
Strategic Benefits of Single-Touch Identification
How early signal detection transforms your marketing efficiency
Early Signal Detection
Capture the earliest moment of prospect curiosity, allowing for timely and relevant follow-up that increases conversion rates.
Data-Driven Nurturing
Use engagement data to personalize follow-up content and touchpoints, creating more meaningful prospect conversations.
Accelerated Pipeline
Reduce time-to-conversion by identifying interested prospects early and moving them efficiently through the funnel.
Clear Performance Metrics
Track engagement progression from single-touch to HQL with transparent reporting that shows campaign ROI.
Nurture paths we activate next
From curiosity to conversation — structured, multi-touch follow-ups.
Early touch → outsized impact
0
% faster time-to-second-touch*
0
x lift in nurture engagement*
0
% more HQL progression*
0
% reduction in drop-off*
* Illustrative benchmarks — customize to your campaign data.
Single-Touch in the wild
A cybersecurity client saw a rapid uplift by segmenting Single-Touch leads into a focused nurture. Within four weeks, 41% advanced to Dual-Touch and 18% to HQL, with the strongest movement from product-comparison content.
"Catching that very first micro-signal changed our funnel. MIP's Single-Touch logic turned curiosity into steady conversations."
— VP Growth, B2B SaaSFrom Single-Touch to Momentum
Ready to see how we graduate leads to Dual-Touch (MQL → Early HQL) and then Triple-Touch (HQL)?
My Indeego Pipeline is a B2B lead and demand generation company helping businesses connect with verified decision-makers through data-driven strategies and multi-channel outreach.
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